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The Production Process

Located in the West Chester / Exton / Malvern region, Parralux is a suburban Philadelphia video production company. Our job is to deliver stories that connect with your audience.  Whether it's a long-form video highlighting your corporate priorities or televisions commercial featuring your brand, Parralux brings experience.

The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production. 


Phase 1 (Pre-Production) is where all the planning and coordination happens, phase 2 (Production) is when we capture all the elements that will be in your final video and phase 3 (Post-Production) is where all the elements get edited together and combined to create the final video.

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Phase 1: Pre-Production

The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it's essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.

The pre-production phase includes:

  • Video strategy/goals

  • Budget/scope

  • Story selection

  • Project timeline

  • Script creation

  • Talent/characters

  • Production team/equipment need

  • Location Scouting

Phase 2: Production

The meetings are over, the preparation is complete. Now, it's time to have some fun! The production phase is where we capture all the interviews and footage for your video. This is the part where the story begins to come to life.

The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.

The production phase includes:

  • Setting up the sound/lighting/video equipment

  • Conducting interviews

  • Recording voiceovers (if they are needed for your project)

  • Capturing b-roll (extra footage that is used to support your story)

Phase 3: Post-Production

After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.

Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.

The production phase includes:

  • Logging the interviews

  • Producing the final story

  • Music selection

  • Video editing

  • Reviews/approvals

  • Final Delivery

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