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Why use video? 

Video Boosts Conversions

Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.

Video Shows Great ROI

83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

Why use Parralux?

At Parralux, we have a client-first mentality: providing small shop attention with big production company resources. We find solutions, follow timelines, and always respect budgets. Our primary focus is to create an amazing product that meets the objective.

It’s not just a project. It’s a relationship.


Our best work comes through collaboration.  We engage with our clients from the moment a project begins. We listen first, ask the right questions, and always provide solutions. If you want our opinion, we’ll give it. If not, we'll shut up.

We breath this stuff. 

Our story-driven approach allows us to create engaging content fit for any screen. We’re passionate media-addicts who enjoy a good challenge and have the chops to deliver your vision. You have a story. We’ll help you tell it.

One size does not fit all.


Your brand has a unique story.  It deserves a tailor-made approach. Our deep & diverse roster of seasoned professionals allows us to stay versatile and creative. Small, medium, and large... every project has the right team and process attached.

We're seasoned vets.

Our experience has taken us around the world producing content we (and our clients) are proud of. We love what we do. It’s obvious. Spend five minutes talking to anyone here and you’ll see... 

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