Live Streaming Made Easy
As the last few years have demonstrated, there are many benefits to live streaming in the age of COVID-19. It's becoming more and more popular in the professional world as it helps businesses and organizations to connect with their audience on a deeper level despite the barrier of physical location.
Streaming live events online can be effective and impactful in a wide variety of contexts because it allows professionals to share in-person events, service promotions, live announcements and online classes. Setting up your own live stream, however, requires technical skills and experience that the average business professional doesn’t have. If you aren’t yet very familiar with streaming technology, it’s generally easiest and more affordable to use a professional live streaming like Parralux.
With our help, you can host your first live stream event with little to no technical know-how.
Greater Audience Potential
Physical events are usually limited to the space available at a given venue. With live streaming, however, you can invite as many people as you like to “attend” your event. Sometimes people are interested in attending a particular event but they can’t attend in person due to work commitments, increasing expenses, or an ongoing pandemic.
Live streaming your event can make your content accessible to these people whom you wouldn’t reach otherwise. You can reach anyone in the world remotely through live streaming, as you're no longer limited by geographical or size constraints.
Content On Your Time, Not Theirs
A powerful advantage of live streaming is that viewers consume content on your time, and not on their time. This means that you are only engaging with people who care about you, your brand, and people that find your content extremely useful. You are automatically targeting content at the people who are more likely to convert and follow you further.
No other content marketing channel is capable of doing what live streaming does.
Repurpose Content
Although this point applies to pretty much any kind of content, live videos can be easily transformed into other forms of content, be it a published video transcript on your personal blog, an infographic on Visual.ly, or a reproduced video on YouTube. Your choices are limitless.
Regardless, it’s always aa good idea to repurpose content in order to broaden the reach of your message and get a bigger bang for your buck
Your Place or Ours
Choose your location. If you're more comfortable at home or the office, Parralux can make it happen. Want a professional full-service studio instead? Come to our place. We offer a large studio with a convenient location and a host of amenities. Whatever your choice, we'll take care of all the technical details, so you can focus on the message.
We Can Help
Live streaming is an extremely powerful channel for delivering content. But, just like with any other marketing medium, it comes with its own share challenges. That's where we come in. Contact Parralux today and learn how we can make easy to live stream your next event.